Music Synchronisation

Pepsi Music Icons – This ad begins with a shadowed male figure drinking a can of Pepsi in a backstage area before it shows a montage of Pepsi’s previous ads involving successful musicians. Including Michael Jackson, Ray Charles, Britney Spears, Kanye West and Mariah Carey. The ad then cuts back to the shadowed man as he walks onto a lighted stage, up to a microphone and the X Factor logo appears and the text “who’s next?” appears, querying the viewers as who will be the next great artist associated with Pepsi. The end tag of this is the Pepsi logo and the tagline “where there’s pepsi, there’s music”. Throughout the advertisement the, then, new song Tonight is the Night by Outtasight plays. It demonstrates Pepsi’s past history with musical superstarts and with the tag lines and X-Factor sponsorship, it suggest that Pepsi is instrumental in any significant artists career. That anyone can be a legend like Ray Charles, with a little help from Pepsi.

Ted Trailer – You’ve most likely seen this trailer and it feature the song How Do You Like Me Now? By the British group The Heavy. This is paired up with the vulgur humour of Ted’s trailer, which I do not mind so much. But I do feel it detracts from the original songs quality. Or more Ted brings it down to it’s level. It does mean that the song has gotten a lot of exposure that it otherwise wouldn’t, at the cost of a last association with that film. I’m not sure I always want to think of Ted when I listen to The Heavy.

Australian Music Blogs

AdamNOTeve

Is a Melbourne music blog focussed on gig, song, album reviews and interviews, no news. Has many contributors who all seem to have a hyperbolic writing style which focusses on the positives. The amount of real criticism and insight found in articles is minimal in most articles. Some of the writing is essentially an opinion-less recap or highlight reel of the gig.. There are a some writers who maintain the relatively fluffy, light writing style of the sight, while style giving an interesting opinion. But they seem to be in the minority. This writing style is something that frustrates me as I enjoy criticism and analysis of music, especially live performances, but I can understand that in depth criticism is not what adamNOTeve is going for. I also speculate as to whether this may partially be because they would prefer not to strain relationships with artist/bookers/agents. But that is purely speculation. Maybe they only go to good gigs? It often features links to soundcloud accounts for bands and youtube video embeds. The front page has an auto cycling featured stories picture, a facebook widget, a featured artist section and then a general content stream.

Tonedeaf

Is an Australia wide music blog covering everything from news, gig and album reviews, interviews and even putting on events. Tonedeaf seems to adhere to a more strict and slightly more formal style guide than adamNOTeve. The reviews are, on average, slightly more in depth than adamNOTeve’s but not by much. I do raise the question again as to whether they simply only go to, or bother writing about, good gigs. Tonedeaf strikes me as somewhat more “professional” than adamNOTeve, but even then often has typos left uncorrected. Perhaps part of the reason I feel this is because they seem to invest time in writing lengthy news/feature articles about music news. Not overly opinionated but never fluff pieces. Links are mostly kept internal to the site or if directing outward are embedded hyperlinks. The frontpage is static with changing content, with different levels of importance. There is always a no.1 story with a very large photo as the link in and various others with smaller pictures and then just text links.

Triple J Music News

Is exactly what it sounds. It’s music news, with some information on feature albums but could be classified as a very un-opinionated news blog, catering to Triple J’s audience. The posts are short, simply but well written, and to the point, but occasionally incorporate Twitter/Facebook responses to the news. All have Facebook and Myspace sharing widgets. The 10 most recent items are given large photos on the front page and the older ones are just text links uder “More stories”.

I would be most excited to see Tonedeaf review my music, as I feel it would give me the most feedback. I could potentially become known to them by posting about similar stories and trying to appeal to the fanbase, but taking a complementary approach.